![]() ![]() In order to keep the audience’s attention throughout your presentation, it is important to have a well-structured main body. This means that no matter how the presentation has gone in the middle, you will have given a good first impression and left with a lasting positive impression. It is a good idea to know your opening and closing almost verbatim. The brain finds it relatively easy to grasp threes.Ī good presentation should have a pre-planned opening and a pre-planned closing in addition to the main body. We talk about beginning, middle & end starter, main course & dessert yesterday, today & tomorrow ABC and 123. Threes are rhythmical, magical and memorable. One popular technique is to narrow your outline to 3 main themes, points or categories. Using your brain dump make an outline, while all the time being mindful of the “who” and “what” above. Mind maps are great and there are lots of good mind mapping software out there which comes in handy if you have difficulty reading your own writing! Do this on paper, in a list (on paper or as a document) or maybe even use a mind map. If your purpose is to convince the audience to buy your product or use your service, make sure your presentation highlights their needs, informs them as to why they should buy from you and what benefit is it to them?įirstly, brain dump everything you know about the topic. Whatever the purpose, keep it top of mind when you are creating your presentation. Possible purposes could be to inform, to entertain, to inspire, to persuade, to motivate or to convince. On occasion your presentation may have more than one purpose. Firstly, what is the purpose from their point of view? Secondly, what is the purpose from your own point of view? Always, put their purpose first. As you crystalise your purpose think of it from 2 viewpoints. This should be crystal clear and you should be able to express it in a single sentence. Once you have a deeper understanding of your audience, you can then move on to the “What” part of your presentation…Įvery presentation should have a specific purpose. Try to find out what they expect to learn and take away from their time with you. This enables you to not only get your key message across, but address their needs too. Most of all you need to know what they are expecting from your presentation or talk. Also, Google them as you might find out recent additional information through the press or social media channels. You can obviously go through their website, paying particular attention to their About Us, Blog or News sections. If you are pitching to a company, find out as much as possible about them: their leaders, their company priorities, mission statements… questions that might be askedīy understanding how your topic is relevant to them and how it will benefit their needs, the more effective you can make the presentation. Impact – benefits for them and/or their organisationĮxtra – information you need to bring e.g. ![]() Objective – WIIFM (What’s in it for me), their needįeeling – how might they be feeling from a personal or business aspect You must put yourself in their shoes, so how do you do that?īy doing a PROFILE of them… consider your audience under all the relevant headings below: The better you understand your audience, their attitude and their world, the better chance you have of engaging with them. ![]() This will help you create a presentation best suited to their needs and will increase your chances of hitting the target. In order to be able to communicate effectively and achieve your presentation objectives, you first need to understand your audience. Keep this in mind at every step as you prepare and deliver your presentation. You are speaking to get an action or reaction from them. The audience are the most important people in the room. That is the last thing you want the audience thinking because it significantly reduces your chances of connecting with them and selling your message. ![]() Have you ever listened to a presenter and thought “ they really don’t have a clue about me”? Research must be undertaken so you know exactly who your audience is, what the purpose of your presentation is, and how it needs to be structured.īelow are our tips to help you do just that! There are 3 key areas to consider when planning your presentation. Presentation planning is key if you want to give a presentation that will leave a great impression with your audience. It’s no surprise that we are all busy! It’s scary to think of how much time is wasted sitting in unproductive meetings, so the last thing anybody wants is to spend time watching / listening to a presentation that means nothing to them. ![]()
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